What Is Housing Market Ads and How Does It Work?

Q: What exactly is Housing Market Ads?

A: Housing Market Ads is a display advertising system built for the real estate industry. It connects real estate agents, developers, and property-related businesses to 13 million monthly shoppers across 17 countries through targeted banner ads inside real estate marketplaces.

Q: How does it target audiences?

A: It uses geo-location, property type, and listing type filters to show your ads only to qualified real estate shoppers — people actively browsing or searching for property.

Q: What’s the minimum cost?

A: Campaigns start at $5/day or $10 CPM (cost per 1,000 impressions).

Q: What makes it different?

A: Unlike Google or Meta Ads, Housing Market Ads runs inside real estate marketplaces, not general websites, ensuring you only pay to reach verified property shoppers.