About
Building the Infrastructure Behind Digital Real Estate
Housing Market Group is a global real estate technology company building an integrated ecosystem of local property marketplaces, advertising, CRM, market intelligence, websites, property marketing and integration technology — across 34 countries.
Where we started
Housing Market Group was founded in 2017 with the goal of improving how property shoppers and real estate professionals connect through digital technology. What began as a network of local real estate marketplaces has evolved into a broader ecosystem covering advertising, CRM, market intelligence, website technology, property marketing and integrations. Today, Housing Market Group operates 34 country-specific real estate portals connected through a growing technology ecosystem.
Mission
To build a globally connected network of local real estate marketplaces and provide technology that helps property shoppers and real estate professionals connect more efficiently.
Vision
To build the world’s largest connected network of local real estate marketplaces and an integrated technology ecosystem supporting the digital real estate industry.
What we do
Each Housing Market marketplace is a property search site for one country. Someone looking for a home in Thailand uses the Thailand marketplace; someone looking in Germany uses the German one. Listings come from the agents, agencies and developers active in that market.
Our revenue comes from advertising and from products sold to those professionals — placement products that make a listing or an agent more visible, campaign advertising across the network, subscription software, and the data and integration products that keep inventory in sync.
How we think about it
A marketplace only has something to sell if the people on the other side of it are getting value. If the marketplaces stop being a good way to find property, the advertising stops being worth buying. That constraint is the useful one: it keeps the products aimed at relevance rather than at volume.
It is also why our advertising is priced per thousand targeted impressions and targeted by market and search intent, rather than sold as a promise about outcomes we do not control.
Getting in touch
For product questions, the Help Center covers the marketplaces, advertising, the API, the CRM and marketing services. For anything else, use the contact page.