Housing Market CRM

Housing Market CRM gives real estate professionals a central platform for managing leads, contacts, property enquiries, follow-ups, tasks, communication and sales activity.

It covers lead and contact management, property enquiries, tasks and calendar, notes and communication tracking, deal stages and pipeline management, team collaboration and reporting.

Its place in the ecosystem is the join between discovery and the sale: an enquiry raised on a portal, or generated by a Housing Market Ads campaign, arrives somewhere it can actually be worked rather than in an inbox. Portal enquiry, then CRM, then follow-up, then deal.

Housing Market Insights supports the same workflow from the other side, giving you local market context to bring to the conversation, and Housing Market Cloud gives the enquiry a website to arrive from.

Housing Market CRM also connects to your website. In the Website Widgets section you set up copy-and-paste widgets that show the properties in My Properties on any website, enquiries from them land in the CRM as leads, and Property Analytics shows views and enquiries for each widget. Coming soon.

Housing Market WP Connect, the Housing Market WordPress plugin, links a WordPress website to the CRM. It imports the listings already on the website into My Properties, shows your CRM listings on the website and sends each enquiry to the CRM as a lead. Coming soon.

Housing Market Social is a separate subscription at 19 USD per month for one person, on top of any CRM plan. You can connect LinkedIn now. More networks are coming soon. It plans, publishes and tracks social media posts for your listings, from the CRM under Marketing and then Social, or from your portal account.

On every CRM plan, Free included, any live listing can have a printable flyer with a QR code that opens the listing on its portal.

On every CRM plan, Free included, an agent can switch on a link-in-bio page: one link for social media bios that shows their photo, rating, reviews and live listings.

On every CRM plan, Free included, any live listing can be promoted with Housing Market Ads in one step from the CRM, with a daily budget the agent chooses, paid from the agent’s Ads balance. Coming soon.

On CRM Pro and above, smart segments, trigger campaigns for a new listing, a price drop, a quiet lead or a won deal, a one-click listing launch kit and a marketing Results tab help agents write to the right people.