Ecosystem
One Connected Real Estate Ecosystem
The Housing Market Group ecosystem is designed around the complete digital property journey. Instead of treating property portals, advertising, CRM, data, websites and integrations as separate products, Housing Market Group is building technology that allows them to work together.
The journey it is built around
Each stage produces something the next stage needs. That is the argument for an ecosystem rather than a catalogue: the value is in the joins.
- 1
Property search
A shopper searches the marketplace for their own country, in that market’s own terms.
- 2
Discovery
They find listings, projects and the professionals behind them.
- 3
Visibility
Featured placement and advertising put your listing in front of them while they are looking.
- 4
Enquiry
They make contact about a specific property.
- 5
CRM
The enquiry lands in Housing Market CRM, where it can be worked rather than lost.
- 6
Relationship
Follow-ups, tasks and communication are tracked in one place over the weeks it takes.
- 7
Transaction
The deal closes, and what you learned about that market stays with you.
The layers underneath
Three things support every stage of that journey rather than belonging to any one of them.
- Housing Market Insights — IntelligenceLocal market context for the decisions taken at every stage of the journey.
- Housing Market Cloud — Digital PresenceA professional real estate website on Housing Market Group infrastructure.
- APIs — ConnectivityThe integrations that keep inventory, enquiries and systems in step.
Everything in the ecosystem
- MarketplacesLocal property discovery across 34 country-specific real estate portals.
- AdvertisingReach property audiences through Housing Market Ads.
- CRMCapture, organise and manage property enquiries and customer relationships.
- Market IntelligenceUnderstand local markets with Housing Market Insights.
- WebsitesBuild and operate professional real estate websites through Housing Market Cloud. It is in development and not yet open for sign-up.
- Property MarketingIncrease visibility through Featured Property, Featured Agent, Premier Agent and Developer Showcase.
- IntegrationsConnect property inventory through APIs and automated listing feeds.