The Smart Agent’s Guide to Setting a Marketing Budget

Whether you’re closing five deals or 50 a year, you need a marketing budget that aligns with your goals. Here’s a simple framework:

Step 1: Define Your Income Goal

Let’s say your goal is to earn $150,000 in commissions this year. If your average commission is $10,000, you’ll need to close 15 transactions.

Step 2: Estimate Your Lead Requirements

To close 15 deals, you may need at least 150 leads — depending on your conversion rate.

Step 3: Allocate Your Marketing Budget

Aim for 10%–15% of your income goal, which in this case would be $15,000–$22,500 annually, or about $1,250–$1,875 per month.

Why Use Housing Market Ads?

Instead of spreading your budget thin across dozens of platforms, focus on where your audience is. Housing Market Ads puts your name, face, and services inside the property listings viewed by active, intent-driven buyers.