Targeting by Property Type – Houses, Condos, Villas & More with Housing Market Ads

Every buyer has a vision of their ideal property, and Housing Market Ads lets you match your campaign to their exact search type.

Why Property Type Targeting Matters

If your listings are exclusively high-rise condos, showing ads to someone searching for detached houses is a waste of budget. Instead, align your campaign with buyer interest—condos for condo seekers, houses for house seekers, and so on.

How to Target Property Types

1. Choose Your Property Category – Condo, house, villa, townhouse, or commercial.

2. Highlight the Key Features – Mention “sea view condo,” “garden villa,” or “penthouse with private pool” in your ad text.

3. Use Matching Images – A person searching “Phuket beachfront villa” should see a beachfront villa in the ad creative.

By targeting property type keywords, your Housing Market Ads campaign speaks directly to buyers actively seeking that property, increasing click-through rates and inquiries.