Step-by-Step Guide for Real Estate Agents to Use Housing Market Ads for International Clients

Many agents ask, “How can I reach overseas investors without spending thousands on Google or Meta ads?” The answer: Housing Market Ads.

Here’s how you can run a campaign in less than 30 minutes:

1. Sign up on the Housing Market Ads Media Manager

A self-service dashboard gives you complete control.

2. Set Your Target Audience

• Choose buyers searching in your country (e.g., German buyers in Thailand).

• Select listing type (for sale, for rent, luxury).

3. Upload Your Ad Creative

Use a dynamic banner highlighting your property’s key features.

4. Launch & Monitor

Track impressions, clicks, and leads directly in your account.

Why This Beats CPC Ads

• Fixed CPM ($10) ensures predictable costs.

• Smarter ROI since only qualified real estate shoppers see your ads.

• Cross-border exposure across 17 marketplaces.

Agents can now target exactly the buyers they want, making global real estate marketing accessible to everyone.