Setting Up Goals to Track Housing Market Ads Leads in GA4

Getting traffic is great—but converting that traffic into leads is where the real value lies. Google Analytics lets you set up events and conversions to monitor how Housing Market Ads perform.

Key Steps:

1. Install Google Tag (gtag.js)

Ensure your website has the Google Analytics tag installed on every page.

2. Create Custom Events for Conversions

Examples:

• Form submissions (form_submit)

• Click-to-call buttons (phone_click)

• WhatsApp chats (whatsapp_click)

• Property inquiry buttons (inquiry_click)

3. Mark Events as Conversions

In GA4 → Admin → Events → mark your custom event as a “conversion.”

4. Segment by Source: ads.housingmarketads.com

In your Conversions report, apply a filter to view which conversions are coming from your Housing Market Ads traffic.

By defining your key events and tracking them as conversions, you’ll know exactly how well your campaign on Housing Market Ads is working.