How to Set Up Conversion Paths and Attribution for Housing Market Ads

Not every lead converts immediately. That’s why understanding multi-touch attribution and conversion paths is key when using Housing Market Ads.

Steps to Follow:

1. Go to GA4 → Advertising → Conversion Paths

This shows the journey users took before converting.

2. Look for the Referral Source ads.housingmarketads.com in First or Last Click

You’ll discover whether Housing Market Ads starts the user journey or closes the deal.

3. Use Attribution Models

GA4 allows switching between models like:

• Last-click

• First-click

• Linear

• Data-driven

4. Evaluate the Role of Retargeting

If you use retargeting, Housing Market Ads may bring users back later—this will show in assisted conversions.

Conversion path analysis helps you understand how Housing Market Ads fits into the bigger picture and supports your sales funnel.

Get access to 13 million monthly real estate shoppers in 17 countries with Housing Market Ads.

Housing Market Ads is a cutting-edge display advertising system designed for real estate-related businesses aiming to expand their reach. With advanced geo-location and property-type targeting, Housing Market Ads ensures that your business is visible to qualified buyers and renters.