How to Create a Housing Market Ads Campaign Based on Location Keywords

When it comes to real estate marketing, location is the first and most important keyword your potential buyers or renters are searching for. Whether someone is typing “Bangkok condos for sale” or “Phuket villas for rent,” Housing Market Ads allows you to precisely target users based on either their physical location or their search location.

Why Location Targeting Works

Location-specific searches indicate strong buying intent. If someone searches for “condos in Singapore,” they are likely already planning to invest or relocate there. This is why your ads need to appear exactly where the interest is happening.

How to Set Up Location Targeting in Housing Market Ads

1. Select Your Target Market – Choose from 17 countries including Thailand, Germany, USA, Australia, and more.

2. Refine by City or Region – Drill down to neighborhoods like “Thonglor, Bangkok” or “Palm Jumeirah, Dubai” for hyper-local targeting.

3. Match to Search Location – Show ads to people searching for a location even if they’re physically elsewhere.

By using Housing Market Ads geo-location targeting, your campaign focuses on qualified real estate shoppers, eliminating wasted ad spend.