How International Developers Should Set Up Keyword Campaigns with Housing Market Ads

Real estate developers targeting international investors often overcomplicate campaign setup.

The simplest campaigns frequently produce the best results.

Recommended Setup

For a project in Bangkok:

Keywords:

Bangkok

Sale

For a project in Phuket:

Keywords:

Phuket

Sale

For rental investments in Singapore:

Keywords:

Singapore

Rent

Why?

Because international buyers frequently search by destination rather than property type.

Examples:

• Invest in Bangkok
• Buy Property in Phuket
• Singapore Rental Property
• Dubai Real Estate

The buyer may not yet know whether they want a condo, villa, apartment, or townhouse.

Housing Market Ads enables advertisers to target users by search location and listing type while displaying ads to qualified real estate shoppers.  

Additional Recommendation

Create separate campaigns for:

• Sale
• Rent
• Vacation Rentals
• Investment Properties

This provides cleaner reporting and better optimization opportunities.

For international campaigns, location is usually the most important keyword.