Housing Market Ads: Why Property Type Keywords Can Sometimes Limit Your Reach

One of the most common mistakes advertisers make is targeting property types too early.

Examples include:

• Condo Bangkok Sale
• Villa Phuket Sale
• Townhouse Singapore Rent

While these keywords may seem highly targeted, they can significantly reduce campaign reach.

Many real estate shoppers begin with broad searches such as:

• Bangkok Property
• Property for Sale in Bangkok
• Singapore Real Estate
• Phuket Homes for Sale

They often decide on the property type later in the buying process.

Housing Market Ads allows advertisers to target audiences based on location, property type, and listing type. However, the most successful campaigns often start broader and then refine targeting based on performance.  

Better Approach

Instead of:

Bangkok

Condo

Sale

Try:

Bangkok

Sale

This captures:

• Condo buyers
• House buyers
• Villa buyers
• Townhouse buyers
• Investment property buyers

You can always create separate campaigns later for specific property categories.

Broader campaigns often produce more data, more impressions, and better optimization opportunities.