Housing Market Ads vs. Google & Meta Ads for Mortgage and Insurance Leads

Precision Targeting

Unlike Google or Meta Ads that target broad demographics, Housing Market Ads shows your campaigns only to qualified property shoppers.

Cost Advantage

• Housing Market Ads: $10 CPM with $5/day minimum

• Google/Meta: Higher CPC with less targeted reach

Lead Quality

• Housing Market Ads → High-intent property buyers

• Google/Meta → General web users with mixed intent

Why This Matters for Brokers & Insurers

Both mortgage and insurance products require trust and timing. Showing your ad inside a real estate marketplace positions you exactly where decisions are being made.

? Compare for yourself. See why Housing Market Ads outperforms traditional platforms.