Housing Market Ads Managed Accounts vs. Self-Service: Which Is Better?

Both Housing Market Ads options — Self-Service and Managed Accounts — deliver access to the same global network, but the difference lies in who runs the campaigns.

Feature Self-Service Managed Account

Setup User handles setup Housing Market Ads team handles everything

Optimization Manual AI + Expert Optimization

Time Required High Minimal

Ideal For Experienced marketers Agents & Developers who want done-for-you service

Cost Ad spend only Flat management fee (no markup on ad cost)

Why Managed Wins

Most real estate professionals prefer managed accounts because they can focus on selling properties while experts ensure every impression counts.

With managed service, you get peace of mind — every campaign is optimized to deliver the best results for your target audience.