Housing Market Ads Keyword Planner: 34-Market Insights

Real estate advertising works better when campaign decisions are based on what active property shoppers are actually searching for.

The Housing Market Ads Keyword Planner provides access to aggregated search activity from the Housing Market Group's live real estate marketplace network. Advertisers can explore property demand across 34 markets and compare shopper interest during the last 7 days, last 30 days, and last 3 months.

Instead of guessing which locations or property categories deserve your advertising budget, you can use current search data to identify active demand.

Start exploring property searches with the Housing Market Ads Keyword Planner.

One Keyword Planner for 34 Real Estate Markets

Property demand can change significantly from one market to another. A shopper looking for a Bangkok condominium may have very different intentions from someone searching for a Dubai villa, a London apartment, a Miami house, or commercial property in Singapore.

The Keyword Planner brings search insights from 34 connected real estate markets into one campaign-planning tool:

• Thailand
• Germany
• China
• Dubai and the United Arab Emirates
• Qatar
• Australia
• Philippines
• Malaysia
• Singapore
• United States
• India
• Indonesia
• United Kingdom
• Canada
• Japan
• Vietnam
• Hong Kong
• Saudi Arabia
• Bahrain
• Oman
• Egypt
• Cambodia
• Turkey
• Cyprus
• Mexico
• Brazil
• Argentina
• Panama
• Venezuela
• Colombia
• Taiwan
• Spain
• Paraguay
• Uruguay

Advertisers can research one domestic market or compare opportunities across several countries before launching a local, regional, or international campaign.

See What Active Property Shoppers Are Searching For

The Keyword Planner is designed around three important elements of property-search intent: location, property type, and listing type. Combining these elements produces more useful insights than researching a country or city alone.

• Bangkok + Condo + Sale
• Phuket + Villa + Vacation Rental
• Singapore + Apartment + Rent
• Dubai Marina + Apartment + Sale
• London + Commercial + Sale
• Miami + House + Rent
• Toronto + Condo + Sale
• Sydney + House + Sale
• Tokyo + Apartment + Rent
• Istanbul + Villa + Sale

Each combination represents a more clearly defined property audience. An advertiser promoting condominiums in Bangkok does not need general traffic from everyone interested in Thailand. The advertiser needs to understand how many shoppers are actively searching for Bangkok condominiums and whether they are looking to buy, rent, or explore new projects.

Search by Location, Property Type, and Listing Intent

Advertisers can research demand by country, state or province, region, city, and neighborhood. This makes it possible to compare national markets and individual local opportunities.

The tool supports houses, condominiums, apartments, villas, land, commercial property, offices, businesses, new developments, and additional real estate categories. Advertisers can also distinguish searches for sale, rent, vacation rental, co-living, and new projects.

This distinction matters because a person searching for an apartment to rent represents a different opportunity from someone researching a new condominium project for investment.

What the Last 7 Days Can Show

The last 7 days view provides a recent snapshot of property-search activity. It can help advertisers detect sudden increases in location searches, interest generated by a new development, short-term vacation-rental demand, immediate changes in rental activity, and recent attention around a city or neighborhood.

A seven-day increase should still be compared with longer periods. A short spike may indicate an emerging opportunity, but it may also reflect a temporary event.

What the Last 30 Days Can Show

The last 30 days view provides a broader picture of recent demand. It can identify consistent monthly shopper activity, popular property categories, differences between nearby cities, sale-versus-rental demand, and markets suitable for a current advertising campaign.

For many advertisers, the 30-day view is a practical starting point. It is recent enough to reflect current behavior while broad enough to reduce the influence of isolated daily fluctuations.

What the Last 3 Months Can Show

The last 3 months view helps advertisers identify sustained search patterns, locations showing gradual growth, property types gaining attention, seasonal changes, and longer-term buyer and renter behavior.

Three-month data is particularly useful when planning larger campaigns, allocating budgets across countries, or determining whether a recent increase represents a lasting trend.

Compare Property Demand Across Asia

Advertisers can compare searches across Thailand, China, the Philippines, Malaysia, Singapore, India, Indonesia, Japan, Vietnam, Hong Kong, Cambodia, and Taiwan.

Potential comparisons include Bangkok condominiums, Phuket villas, Singapore apartments, Kuala Lumpur investment property, Bali vacation rentals, Tokyo apartments, Hong Kong commercial property, and Ho Chi Minh City new projects.

Compare Europe and the Middle East

European and Middle Eastern markets include Germany, the United Kingdom, Spain, Turkey, Cyprus, the United Arab Emirates, Qatar, Saudi Arabia, Bahrain, Oman, and Egypt.

An advertiser could compare London apartments, Berlin rentals, Spanish holiday homes, Istanbul investment property, Cyprus villas, Dubai off-plan apartments, Doha rentals, Riyadh villas, Bahrain waterfront property, Muscat homes, and new developments in Egypt.

Compare the Americas and Australia

Housing Market Ads also connects advertisers with property audiences across the United States, Canada, Mexico, Brazil, Argentina, Panama, Venezuela, Colombia, Paraguay, Uruguay, and Australia.

Possible searches include Miami houses, Toronto condominiums, Cancún vacation property, São Paulo apartments, Buenos Aires rentals, Panama City investment condos, Cartagena vacation rentals, Asunción houses, Punta del Este coastal property, and Sydney homes.

Turn Search Insights into Better Advertising

Keyword Planner research can help determine which country or city to target, which property category matches active demand, whether shoppers are looking to buy or rent, whether interest has increased recently, and whether a campaign should focus on one market or several.

These insights can guide audience targeting, campaign timing, creative messaging, landing-page content, and budget allocation. The objective is simple: understand current property-search demand before spending advertising money.

Start Exploring Live Property Search Activity

Every successful campaign begins with a clearly defined audience. The Housing Market Ads Keyword Planner helps you discover where active property shoppers are searching, which properties interest them, and what they intend to do.

Compare aggregated search activity from the last 7 days, last 30 days, and last 3 months across all 34 Housing Market Group markets.

Start your Keyword Planner research today.

Turn live property-search insights into smarter Housing Market Ads campaigns.

Learn more about the international real estate network at Housing Market Group.