Housing Market Ads: Dynamic Ads vs Static Banner Ads – Which Should You Choose?

When creating a campaign with Housing Market Ads, advertisers can choose between Dynamic Ads and Static Banner Ads.

Both formats can be highly effective when used correctly.

Dynamic Ads

Dynamic ads require:

• Ad Title
• Ad Description
• Image

Benefits:

• Faster campaign setup
• Flexible ad delivery
• Easier testing of different messages
• Great for lead generation campaigns
  

Best For

• Real estate agents
• Mortgage brokers
• Insurance companies
• Property management services
  

Static Banner Ads

Static ads use professionally designed banner images.

Supported sizes include:

• 250 x 250
• 720 x 90
• 970 x 250
• 300 x 600

Benefits:

• Strong branding
• Higher visual impact
• Better click-through rates when professionally designed
  

Best For

• Property developers
• New project launches
• Luxury properties
• International investment campaigns
  

Which Option Delivers Better Results?

For branding campaigns, static banners often perform best.

For testing offers and generating leads quickly, dynamic ads can be more efficient.

Many successful advertisers use both formats simultaneously.

Reach Qualified Property Shoppers

Housing Market Ads delivers campaigns exclusively to active real estate shoppers across 34 countries, helping advertisers maximize campaign performance.