Health Insurance for Expats: A Broker’s International Client Growth with Housing Market Ads

Sophia specialized in international health insurance but struggled to consistently reach expats. Traditional digital advertising platforms were expensive and highly competitive. Large comparison portals dominated the market, making it difficult for independent brokers to stand out.

After implementing Housing Market Ads, she began placing ads directly inside property search platforms across multiple countries.

Her ads appeared next to:

• Condo searches in Thailand

• Rental searches in Dubai

• Property investment listings in Malaysia

• Retirement homes in Spain

These environments naturally attract expatriates preparing to move abroad — exactly the audience needing international health insurance.

Sophia’s testimonial:

“For the first time, I’m meeting clients before they even relocate. They already trust me because I helped them prepare early.”

Within 90 days:

• 60% of inquiries came from relocating families

• Average policy size increased significantly

• Referral requests increased because clients valued early guidance

Instead of competing with price comparison sites, she became a trusted advisor in the relocation process.

Housing Market Ads didn’t just generate leads — it positioned her as part of the relocation journey.