Choosing the Right Targeting Options for Your First Housing Market Ads Campaign

Targeting makes or breaks an ad campaign. With Housing Market Ads, precision targeting ensures your message is only shown to active real estate shoppers. Let’s break down the steps to choosing the right targeting for your first campaign.

Step 1: Understand Your Buyer Persona

• Are you targeting local buyers in Bangkok?

• Or international investors in Dubai or Singapore?

Step 2: Select by Location

• Geo-location targeting: where the buyer physically is.

• Search-location targeting: where the buyer is searching (e.g., “Phuket condo for sale”).

Step 3: Refine by Property Type

• Condos for urban professionals.

• Villas for luxury vacation buyers.

• Townhouses for families.

Step 4: Listing Type Targeting

• For Sale

• For Rent

• Vacation Rentals

• Short-Term Stays

Step 5: Test & Optimize

• Start broad, then narrow.

• Compare CTR (click-through rates) between property types.

? Use Housing Market Ads targeting to focus your budget on serious buyers. Get started here.