Building Custom Reports and Dashboards for Housing Market Ads

Once Housing Market Ads is driving traffic, you’ll want to monitor performance consistently. Google Analytics lets you create dashboards to visualize impact at a glance.

Steps to Build a Dashboard:

1. In GA4, go to Explore → Blank → Free Form Report

Add dimensions:

• Session source

• Event name

• Landing page

2. Filter for ads.housingmarketads.com

Create a segment or filter to isolate only Housing Market Ads traffic.

3. Add Metrics:

• Users

• Sessions

• Conversions

• Engagement time

• Bounce rate

4. Export Weekly Reports

Use these insights to share progress with your team or clients.

Dashboards make it easy to showcase ROI. Monitor what’s working and adjust your strategy based on real-time data from ads.housingmarketads.com.