Best Practices for Creating High-Performing Housing Market Ads Campaigns

A successful advertising campaign begins with proper setup.

Here are some best practices to maximize your Housing Market Ads performance.

Use Location Keywords

Always include a city or location.

Examples:

• Bangkok
• Phuket
• Dubai
• Miami
• London

Location targeting often delivers the highest relevance.

Include Listing Types

Add listing intent keywords such as:

• Sale
• Rent
• Investment Property
• Vacation Rental

This helps refine the audience.

Use High-Quality Images

For banner campaigns:

• Use professional property photography
• Avoid blurry images
• Include a clear call-to-action

High-quality visuals attract more clicks.

Build a Dedicated Landing Page

Send visitors to a page specifically related to the ad.

Avoid directing traffic to a generic homepage.

Test Multiple Campaigns

Create separate campaigns for:

• Different cities
• Different property types
• Different buyer groups

This allows you to identify top-performing audiences.

Monitor Performance

Review:

• Impressions
• Clicks
• CTR
• Landing page conversions

Small adjustments can often generate significant improvements.

Reach More Buyers

Housing Market Ads helps advertisers reach active real estate shoppers across 34 countries with campaigns starting from only $5 per day.