Retargeting campaign

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Do you need to reach beyond your database of prospects and try a retargeting campaign with us? Get your products and services in front of our users. Housing Market Group now offers select premium partners the opportunity to retarget its Criteo cookied audience with their banner ads or feed listings. This advertisement strategy allows partners to capture and convert users who previously visited one of Housing Market Group’s sites while they visit other websites.

Segment and design your campaign target

You have several options: 1. Impact the whole audience. Current and new users from Housing Market Group, Nestoria or Nuroa. 2. Impact just new Housing Market Group users. Exclude users already sent by Housing Market Group that month (we exclude all users that have clicked on a partner’s listing – sending first time users from Housing Market Group). 3. Impact only net new audience. Only possible when a partner has an existing Criteo account). Exclude all existing cookied users and receive just absolute new users.

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Benefits

  • Retarget our users when they browse other websites and convert them into your customers
  • Keep your brand in front of potentially lost traffic
  • Access Criteo’s services even if you don’t have a Criteo account
  • Expand your reach, target the perfect audience beyond your current users

Business model

  • CPC basis (+minimum budget)

Designed for

  • Financial services (mortgages, personal loans)
  • Car and home insurance
  • Home or car valuation services
  • Property investments
  • Home improvement services
  • Real estate agencies
  • New home developers

What do we need from you?

Retargeting campaign
  • PO or contract agreement with agreed conditions
  • If you are already our partner: we will make a banner based on your feed listings
  • If you are not our partner yet: we will need you to provide us with the creativity i.e. banner and a landing page

Why Market leaders choose Housing Market Group

Housing Market Group is a leading classifieds group operating vertical search and portal sites that is introducing advertising solutions for their partners to drive primary and secondary transaction leads. Market leaders choose us:

  • For immediate results. We keep a strong focus on conversion and ROI.
  • For increased quality. Our partners recognize that our traffic converts well. Quality counts!
  • To reduce risk and diversify their traffic sources. Don’t depend only on a few.
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